1. Acceptance of these terms
By creating an account, accessing the All Campaigns dashboard, or otherwise using any part of the Service, you agree to be bound by these Terms of Service ("Terms") and our Privacy Policy. If you are accepting these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity, in which case "you" refers to that entity.
If you do not agree to these Terms, do not create an account and do not use the Service.
2. Definitions
- "All Campaigns", "we", "us" — the legal entity operating the Service, established in Sofia, Bulgaria.
- "Service" — the All Campaigns web dashboard, APIs, integrations and any related software made available at leadora.bg and its subdomains.
- "Customer", "you"— the natural or legal person who has registered an account.
- "Tenant"— an isolated workspace inside your account, typically corresponding to one end-client of the Customer's agency.
- "Customer Data" — any data that you, your users, or your connected integrations submit to the Service, including campaign metadata, lead records, Unibox threads and call notes.
- "Instantly"— Instantly.ai, the third-party cold-email sending platform that the Customer maintains a separate account with and which All Campaigns reads from via the Customer's API key.
3. Account & your responsibility
To use the Service you must create an account by providing a valid work email address. We use passwordless magic-link authentication; we do not store passwords. You are responsible for:
- Keeping your sign-in email account, magic-link inbox and any API credentials confidential.
- All activity that occurs under your account, including by team members you invite.
- Notifying us immediately at legal@leadora.bg if you suspect unauthorised access.
- Ensuring that any Instantly API key you connect belongs to a valid Instantly account you control or are authorised to operate.
You must be at least 18 years old and legally able to enter into a contract. The Service is not directed at minors.
4. Subscription, billing & refunds
4.1 Plans
The Service is offered on a free tier and paid tiers. Current plan features and prices are listed on the pricing page and may change as described in section 16.
4.2 Billing
Paid subscriptions are billed in advance on a monthly or annual cycle through our payment processor, myPOS. By providing payment details you authorise us (via myPOS) to charge the applicable fees plus any taxes for each billing cycle until you cancel.
4.3 Plan changes
You may upgrade or downgrade your plan at any time from the billing dashboard. Upgrades take effect immediately with a prorated charge; downgrades take effect at the end of the current billing cycle.
4.4 Cancellation
You may cancel your paid subscription at any time. Cancellation stops future renewals; it does not retroactively refund the current period. After cancellation your account reverts to the free tier at the end of the paid period; your Customer Data remains available subject to the free-tier limits.
4.5 Refunds
Fees are non-refundable except where required by applicable law or where we, in our sole discretion, offer a refund as a courtesy. For consumers in the European Union purchasing for non-business purposes, a statutory 14-day right of withdrawal under Directive 2011/83/EU may apply; this right does not generally apply to the Service because it is offered B2B, but eligible consumers should contact us to exercise it.
4.6 Taxes
Prices on the pricing page are exclusive of VAT and other applicable taxes unless stated otherwise. You are responsible for any taxes, duties or government charges associated with your subscription (other than taxes on our income).
4.7 Late payment
If we cannot charge your payment method we will retry and notify you. If payment remains overdue for more than 14 days we may suspend or terminate your access to paid features.
5. Acceptable use
You agree not to use the Service, and not to allow any user under your account to use the Service, to:
- Send unsolicited bulk email, "spam", or messages that violate applicable anti-spam law (see section 6).
- Scrape, harvest or otherwise obtain email addresses or personal data without a lawful basis.
- Send content that is unlawful, fraudulent, defamatory, obscene, harassing or that infringes intellectual-property rights.
- Attempt to gain unauthorised access to the Service, other customers' data, or related systems or networks.
- Reverse-engineer, decompile, scrape or otherwise extract source code from the Service except to the extent permitted by mandatory law.
- Interfere with or disrupt the integrity or performance of the Service, including by sending excessive automated traffic.
- Use the Service to build a competing product or to benchmark for a competing product.
- Circumvent rate limits, plan limits, tenant isolation or other usage controls.
We may suspend or terminate accounts that violate this section, with or without notice depending on the severity of the violation.
6. Customer compliance with anti-spam and data-protection law
Cold email is regulated. You are solely responsible for ensuring that every message sent through your connected Instantly account complies with the laws of the recipient's jurisdiction, including without limitation:
- GDPR (Regulation (EU) 2016/679) and ePrivacy Directive in the EU/EEA, including the requirement to have a lawful basis for processing recipient data.
- CAN-SPAM Act in the United States — accurate sender information, working unsubscribe, no deceptive headers.
- CASL in Canada — express or implied consent and identification requirements.
- PECR in the United Kingdom, LFPDPPP in Mexico, LGPD in Brazil, and equivalent jurisdictional requirements.
All Campaigns does not send email on your behalf — Instantly does. All Campaigns provides the dashboard layer that surfaces results. Nothing in the Service should be construed as legal advice on outreach legality, and we make no representation that any individual recipient list, message or sequence is lawful.
7. Service availability & maintenance
We target a monthly uptime of 99.5% for the production dashboard, but we do not provide a contractual SLA on the standard plans. Scheduled maintenance windows will be announced in-app or via email at least 24 hours in advance where reasonably practicable.
The Service depends on third-party services including but not limited to Supabase, Vercel, myPOS, Resend and Instantly. We are not responsible for outages, slowdowns or limitations imposed by those third parties, although we will take reasonable steps to mitigate their impact.
8. Intellectual property
The Service, including all software, designs, trademarks, logos and documentation, is owned by All Campaigns or its licensors and is protected by intellectual-property law. We grant you a non-exclusive, non-transferable, revocable licence to use the Service during your subscription period strictly for your internal business purposes, subject to these Terms.
You may not remove or alter any proprietary notices, use our trademarks without prior written permission, or copy any part of the Service except as expressly permitted.
Feedback you provide about the Service may be used by All Campaigns to improve the Service without obligation or compensation to you.
9. Customer Data
As between you and us, you retain all rights, title and interest in and to Customer Data. You grant us a worldwide, non-exclusive, royalty-free licence to host, copy, transmit and display Customer Data solely to provide and improve the Service, and to perform our obligations under these Terms.
For personal data within Customer Data we process you as a processor under the meaning of the GDPR; the terms of that processing are set out in our Data Processing Agreement, which forms part of these Terms.
You may export Customer Data at any time from the dashboard and may delete your tenant data at any time. On account termination Customer Data is deleted as described in the DPA.
10. Third-party services
The Service integrates with third-party services that you choose to connect, principally Instantly. Your use of those services is governed by their own terms and privacy policies. We are not responsible for the acts or omissions of any third-party provider, for the availability of any third-party API, or for any changes a third party makes to its API.
11. Termination
11.1 By you
You may stop using the Service at any time. To delete your account, use the in-product flow or email legal@leadora.bg.
11.2 By us
We may suspend or terminate your access immediately if (a) you breach these Terms, (b) we are required to do so by law, (c) your use poses a security or operational risk, or (d) we discontinue the Service. For non-emergency terminations we will give 30 days' notice where reasonably practicable.
11.3 Effect of termination
On termination your right to access the Service ends, paid fees are non-refundable except as required by law, and Customer Data is handled as described in the DPA. Sections that by their nature should survive termination (including 8–14) will survive.
12. Warranties & disclaimers
The Service is provided "as is" and "as available". To the maximum extent permitted by applicable law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, non-infringement and any warranty arising from course of dealing or usage of trade.
We do not warrant that the Service will be uninterrupted, error-free or secure, that defects will be corrected, or that the Service will meet your requirements or produce any particular business outcome.
Mandatory statutory consumer-protection rights are not affected by this section to the extent applicable.
13. Limitation of liability
To the maximum extent permitted by applicable law, All Campaigns and its officers, employees and contractors will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, including loss of profits, revenue, business, goodwill, data or anticipated savings, arising out of or in connection with these Terms or the Service.
Our aggregate liability for all claims arising out of or relating to these Terms or the Service in any twelve-month period will not exceed the greater of (a) the total fees you paid to All Campaigns in the twelve months immediately preceding the event giving rise to the claim, or (b) one hundred euros (EUR 100).
Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law, including liability for death or personal injury caused by negligence or for fraud.
14. Indemnification
You will defend, indemnify and hold harmless All Campaigns and its officers, employees and contractors from and against any claims, damages, liabilities, costs and expenses (including reasonable attorneys' fees) arising out of (a) your or your users' use of the Service in breach of these Terms; (b) Customer Data, including any claim that it infringes the rights of a third party or violates applicable law; or (c) outbound messages sent through your connected Instantly account.
15. Governing law & jurisdiction
These Terms are governed by the laws of the Republic of Bulgaria, without regard to its conflict-of-laws rules. The courts of the City of Sofia, Bulgaria, will have exclusive jurisdiction over any dispute arising out of or in connection with these Terms or the Service, subject to any mandatory consumer-protection jurisdiction rules that may apply to EU consumers.
If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force and effect.
16. Changes to these Terms
We may update these Terms from time to time. The "last updated" date at the top of this page reflects the most recent revision. For material changes we will notify you in-app or by email at least 14 days before the changes take effect. If you continue to use the Service after the changes take effect, you accept the updated Terms; if you do not accept them, your remedy is to stop using the Service.
17. Contact
Questions about these Terms? Reach us at legal@leadora.bg or via the contact form. The legal entity contracting under these Terms is established in Sofia, Bulgaria; full company details can be supplied on request for invoicing or procurement purposes.